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Marketing Consultancy
A marketing consultant & fractional CMO strategist helping lifestyle, fashion and interiors brands grow through data-led strategy, customer-first thinking and smart digital execution for over fifteen years.
15+ years experience
From global campaigns and budgets to early-stage start-ups. I bring the senior thinking and many years of experience without the full-time cost.
Data-led Marketing
I use data, performance insights and customer behaviour to guide my strategy, improve ROI and unlock scalable growth.
Customer first, always
The customer is at the heart of every decision. I map journeys & refine messaging to increase loyalty, repeat purchase and lifetime value.
Future ready with AI
AI is transforming how brands communicate and reduce time spent on tasks. I can help businesses adopt AI tools and streamline workflows
Services
I work flexibly depending on what you need — direct to brand, alongside agencies, or on one-off projects.
Direct to brand
Ideal for businesses needing hands-on marketing leadership without hiring full-time. I can step in as a fractional consultant, build strategy, set up channels, monitor and assess campaigns and mentor in-house teams.
An extension to
your agency
I work as an extension of agency teams — providing additional resource, strategy support or specialist channel expertise during busy periods, new account wins or growth phases.
Project
Perfect for audits, launches, or transformation projects. Bring me in for clear outcomes: a marketing plan, a brand strategy reset, a website review, CRM build, reporting setup — whatever is needed.
Marketing Strategy & Growth Planning
Clear and actionable plans designed for commercial growth. I can help you to prioritise the right channels, define goals and build a roadmap that delivers results
Market Research
& Brand Positioning
From competitor analysis, customer insight & trend research I help to refine your audience and messaging to make sure you connect with the right customers.
Customer Personas & Insight
Building data-driven customer profiles to shape content, product and channel strategy. Understand who you're talking to — and how to convert them
.
CRM, Email & Customer Retention
Lifecycle strategy, automations and segmentation to increase loyalty and repeat revenue. From email flows to retention programs, let's define what loyalty means for your brand.
Digital Channels
& Campaigns
Multi-channel campaign audit and planning across social, paid, content and affiliate partnerships. Focused on performance, acquisition and measurable outcomes.
Search - SEO & PPC
Website SEO improvements, keyword strategy and paid search optimisation. Increase visibility, drive qualified traffic and improve cost-efficiency on spend.
Analytics, Reporting, AI & Spend Audit
Tracking, dashboards and reporting for clearer decisions. Spend audits and AI-led optimisation to highlight what's working — and where to scale.
Website & Conversion
Website audits, content strategy and UX recommendations to boost conversion rates. Turning traffic into customers through experience-led optimisation.
Saved brands over £100k in annual spend through a marketing audit and restructure of channels